Black Sand Tours - Brand, Copy + Content

Shaun came to me to create a brand identity and brochure for his new venture - a unique tour company. His idea was to take tourists off the beaten track to beaches that he knew and loved on the Wild West Coast of Auckland and give them a more intimate experience than that of a larger tour company. I worked with Shaun to define his point of difference as a way for tourists to travel to these beaches like locals, with local knowledge. No day is the same and each group gets a unique experience including professional photography.

His audience were those that wanted a more exciting experience than just a generic guided tour. I created a brand that would appeal to an adventurous audience and have a bold surf style. With my experience of 'backpacker life' in Auckland I was happy to help Shaun to connect with local hostels to get an idea of the market place and how he could position himself as a partner.  I am pleased that his business is a success and that I got a chance to be part of his journey.